The Key Benefits and Tools of Yoast SEO​

Whether you have the free or paid version of this plugin, there is no shortage of features to learn how to use. Here are the key features and benefits you need to know about:

The Focus Keyphrase​

This is the keyword or keywords you’d like that particular page on your website to rank for. Your focus keyphrase should come out of your keyword research. If you haven’t done keyword research, check this out or get in touch with us to discuss how we can help..

If you are working on a page on your website for volunteers, your focus keyword will likely be “volunteer”. But the more specific you can be, the better chance you’ll have of showing up higher in the search engine results. We call these niche keyphrases, like “online volunteer opportunity”.

Google Preview​

This section displays a preview of how your website would show up in search results. By clicking Edit Snippet, you can customize the SEO Title and Meta Description of that page. The tool helps you focus on writing with your keywords in mind.

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Readability​

Search engines don’t just prioritize keywords. They are focused on generating the best possible and relevant results for the user’s search terms. That means your page also has to read well. Yoast SEO points out the problems, opportunities for improvement, and provides links for how to address those issues.

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Social Media​

When you share a post on social media linking to a page on your website, there’s often a preview of that link. It includes a photo, or feature image, the title of the post, and a description. Yoast SEO (Premium) pulls in the title and description from the SEO tab of the plugin unless you want to customize the preview for social media. The plugin allows you to write a title, description and upload an image, specifically for social media.